Sales & Marketing Analytics.

Combine data from your CRM and Marketing Automation systems to truly understand sales performance and the influence of your marketing efforts.

360-View of Customers

Integrate and analyze sales and marketing data from your sales and martech stack (including sources like, Saleslogix, Microsoft Dynamics, Marketo, Hubspot, Google Analytics, Hootsuite, Twitter, etc.) into a single platform to get a 360-degree view of customers and marketing activities. Consider adding supply chain data such as orders, returns, invoices, and payments to further enrich customer insights.

Campaign Performance

Track and measure campaign performance with an integrated view of all of your marketing activities. See which programs, campaigns, and channels lead to the most sales. Connect the dots between lead generation and sales to understand and demonstrate Marketing’s impact on the business.

Customer Behavior

Identify customer preferences and purchase patterns to guide marketing and sales strategies. Predict customer churn so you can develop retention strategies targeted at valuable customers

Customer Segmentation

Segment customers into groups based on common characteristics and factors so you can hone your messaging and tactics and target each group more effectively.