Technology-enabled personalization has emerged as a critical driver of superior performance and better customer outcomes in the ever-evolving retail industry. According to a McKinsey Study, personalization significantly influences buying behavior across the customer life cycle: Driving Customer Loyalty: 76% of consumers are more likely to consider purchasing from brands that personalize, and 78% are more likely to refer friends and family to companies that offer personalized experiences. Additionally, 78% of consumers are likelier to repeat purchases from companies that provide personalized services. Revenue Accelerator: Personalized marketing actions or tactics generate 40% more revenue, making personalization a crucial strategy for retail businesses. Retailers need to leverage data and new-age technologies to capture more value from personalization and foster [...]

In the current digital era, data drives business performance, ensures success, and maintains a competitive edge. Data empowers employees to maximize their potential, facilitates faster decision-making, and creates exceptional customer experiences. According to an IDC White Paper, businesses that have embraced mature data practices have achieved 2.5 times better business outcomes across various areas, including increased revenues and profits, enhanced efficiency, higher Net Promoter Scores (NPS), and improved lifetime customer value. However, the reality is that data is not readily available to all within organizations. Instead, it often remains in the hands of a few data stewards, limited to specific business units. This traditional approach hinders organizations from fully leveraging their data assets and reaping the associated [...]

A recent article in Harvard Business Review on retailers failing to adopt Advanced Data Analytics got my attention. Despite its potential, only a few prominent players in the retail industry have fully embraced this technology. In contrast, others continue to rely on traditional tools that cannot accurately forecast market conditions and demands. Roadblocks to adoption may include organizational culture, lack of skill sets, legacy systems, and siloed data. According to Gartner, Advanced Analytics is the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools beyond traditional BI. It can uncover deeper insights, make predictions, or generate recommendations by using techniques like data/text mining, machine learning, pattern matching, forecasting, visualization, semantic analysis, sentiment analysis, [...]